We believe it is possible to create intelligent networks of people, so that brands can develop a community of collaborators that are available and willing to help with permanent improvements and resolutions to challenges. To do so, we understand that it is necessary to structure a new logic of engagement in network - a new way of involving people in valuable research activities. Vento is a new mind-set of understanding and executing research that privileges the best technology there is in order to generate insights: people. Therefore, we are a new social technology that articulates groups of people in digital spaces for the constitution of collaborative networks. Content engagement is fundamental in this new logic: a digital space in which collaborators' engagement determines an innovative way for consumers and brands to work together.
Our goal with this paper is to present Vento as a possibility for this new change in mind-set, and its benefits to the research world.