Tracking societal values. Qualitative research as a basis for governmental marketing

Jochum Stienstra and Gerard Bartels

Ever more frequently, governments use marketing techniques in order to influence public opinion and public behaviour.

Tracking Societal Values

Qualitative Research as a Basis for Governmental Marketing

Jochum StienstraJochum Stienstra is Director, Ferro Communication- and marketing research, Netherlands

Gerard BartelsMinistry of Public Housing, Urbanism and Environment,...

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