To build, or not to build? That is the question - deciding on a strategy for panel usage and management

Roseanne Luth and Alex Gofman

After approximately a decade of evolution, the Internet has become an integral part of most people’s lives.

To build, or not to build? That is the question - deciding on a strategy for panel usage and management

Roseanne LuthLuth Research, United States

Alex GofmanCTO Moskowitz Jacobs Inc., United States

INTRODUCTION

An online panel is, essentially, a group of...

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