There is no retail like travel retail – “Retailtaiment” in Fragrance

Jérôme Goldberg
JMG-Research, France


This paper presents the travel Retail market, from its birth in 1947 to today, describing how it has evolved, and what it has been through, and how Fragrances have taken advantage over the years of this channel to become its leading category. Today's challenges for the brands to reach potential consumers are also examined.


Globally the travel and tourism industry accounts for more than 10% of world gDP. Tourism and travel is among the world's largest and most dynamic industries, employing about 400 million people. One out of every ten employees on earth finds his or her income in a tourism or travel related industry.