The Rules of the Game: A cross cultural study of gamification techniques in Asia

This paper examines the effectiveness of survey gamification techniques in Asia to see how cultural differences affect the way people play the games.

Introduction

On September 29th, 2007, the first episode of BÇŽi W→n Zhì Duō XÄ«ngwas shown on the Chinese TV station GhuiZhou TV. The show features a quiz competition in which contestants attempt to win 1,000,000 Chinese...