WARC subscribers can read
The real why and the hidden who: Fixing the weak links in how we measure personality to make better use of behavioural science in marketing
Looks at how Ogilvy and Kantar created, tested and deployed a completely new instrument that more effectively decodes individuals at scale, using a series of proven behavioural science lenses.
WARC helps you to plan, create and deliver more effective marketing
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
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