The power of emotions - influence of multisensory marketing strategies

Karla Barajas Portas

This paper provides a theoretical framework for exploring how multi-sensory strategies can be used to understand the minds and hearts of consumers.

The power of emotions – influence of multisensory marketing strategies

Karla Barajas PortasUniversidad Rey Juan Carlos;, and Instituto de Empresa Business School, Spain

INTRODUCTION

Emotions had been studied since the beginning of the earth as a part...

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