The Operation Was Successful But The Patient Died
Why research on innovation is successful yet innovations fail
Omar MahmoudProcter & Gamble Europe
Introduction
- 'Everyone complains about his poor memory, nobody about his judgement.' La Rochefoucauld
Every year thousands of new products and brands appear on store shelves. In 1995, 22,572 new consumer goods items were introduced in the United States, up from 10,588 in 1988; a twofold increase in seven years. Another estimate is 26,000 new products in 1999 compared to 12,000 in...