The future of life insurance: How the "life in life" concept changed Brazil's insurance industry
Claudia Furniel, Gabriel Milanez, Luiza Baffa and Maisa Gennari
This paper explains how Itaú Unibanco, Brazil's largest private bank, changed its life insurance products to focus on benefits in life, rather than after death.
Introduction
In 2016, the life insurance market in Brazil was offering the same products and using the same discourse of the last 70 years. Throughout these decades, the country's economic, social, cultural and political landscape changed meaningfully;...
