The craftsmanship behind a quality panel

Today one can choose between several different software packages for management of web access panels.

The craftsmanship behind a quality panel

Leif Henrik Husom and Rune T. EilertsenMMI, Norway


Web-based access panels are rapidly replacing CATI in the western world of research. In Norway it is estimated that about 10% of all research projects run in web-based panels. Currently, in MMI, about 20% of all projects run in the web panel.

However, while web panels are relatively new, access panels have been around for a while. In the 1970s and 1980s, MMI ran a large household panel based on contact through postal surveys and diaries that were widely used for product...

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