The craftsmanship behind a quality panel
Leif Henrik Husom and Rune T. EilertsenMMI, Norway
Web-based access panels are rapidly replacing CATI in the western world of research. In Norway it is estimated that about 10% of all research projects run in web-based panels. Currently, in MMI, about 20% of all projects run in the web panel.
However, while web panels are relatively new, access panels have been around for a while. In the 1970s and 1980s, MMI ran a large household panel based on contact through postal surveys and diaries that were widely used for product...