The brick-and-mortar shopping experience: How Telenet leverages data, to optimise their in-store customer experience, combining quantitative research with IoT-technologies and sensors

Details how Telenet, a telephone services company, leveraged data to optimise its in-store customer experience through developing and deploying retail store analytics.


There is a consensus about the fact that a unique and engaging customer experience is the way brick-and-mortar stores can add value to the consumer journey. Although data analytics have become the norm to uncover the online customer journey, sensor fusion technology, we unlocked the way to digitise and optimise store experiences in line with the digital world. This case illustrates the power of embracing and fusing new technologies in the research and business insights industry.

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