The beauty of enhanced TV. How interactive TV creates audience involvement in the Miss America Pageant
David Ernst and Rachel Mueller-Lust
ABC Television and Initiative conducted research to quantify the impact of Enhanced TV (ETV), an interactive application employed during the primetime broadcast of Miss America on ABC Television, September 20th, 2003.
The Beauty of Enhanced TV
How Interactive TV Creates Audience Involvement in the Miss America Pageant
David ErnstInitiative Media, United States
Rachel Mueller-LustABC Television Network, United States
INTRODUCTION
Interactivity has the potential to alter...
