Questionnaire length and fatigue effects - does size really matter?
Sandra RathodBloomerce Access Panels Europe, Netherlands
Andrea LaBrunaUniversity of Catania, Italy
INTRODUCTION
Online data collection is currently one of the fastest growing trends in the market research industry. It not only allows researchers to collect primary data at lower costs and faster, but also provides better response rates than traditional data collection methods, however there are still many questions regarding the use of online data collection which need to be investigated in order to optimize the use of this method.
Questionnaire length and fatigue effects are generally considered...