Online panels require expertise and knowledge far beyond the traditional market research skill set - a case study of the InkJet online panel

Chris Whittle and Alexander Braun

This paper details how online panels require input from many disciplines outside normal market research practice and, most interestingly, involves what, to many, is the antithesis of market research, namely direct marketing.

Online panels require expertise and knowledge far beyond the traditional market research skill set - a case study of the Inkjet online panel

Chris Whittle Romtec Direct Marketing Services (a Division of HI Europe), United Kingdom

Alexander BraunHewlett Packard,...

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