N = No
Towards a new consensus on Quality Qual
James ParsonsFlamingo International, United Kingdom
INTRODUCTION
This paper, which intends to provoke some thoughts and start a debate, or perhaps re-invigorate an existing debate, comes from a specialist in international qualitative research, who has over the last 10 years bought research on behalf of his clients in more than 50 markets around the world, and played a key role in setting up offices in both the United States and Asia.
The debate concerns this ... how far is there a common consensus around the world as to what...