Mexican Tvolution: The power of segmentation in television and media

This paper explores the different types of TV audiences in Latin America and attempts to identify any changes in TV consumption within the region, using both quantitative and qualitative approaches.

Introduction

During the last 100 years of audiovisual communication, we have seen how the evolution of media has diluted the impact of content and the attention level of viewers.

The number of devices through which viewers consume content in our region...