The need for an involved insights & knowledge management activation approach
This paper is about MetLife's journey to use activated marketing and business insights as a source of differentiation and the knowledge management platform and process that drives it. MetLife's knowledge management platform, the Insights Engine, is extending the reach and value of insights across MetLife and redefining how the Marketing Sciences team works.
MetLife is one of the world's leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in...