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Media Continuity vs. Concentration Flights. Which Works Best in France and How Do We Know?
Recent studies in the United States concerning short term advertising strength and effective frequency have triggered numerous important questions in Europe.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
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WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
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