Lunch Break - Breaking the rules and making new ones for gaining insights for innovation in the school-lunch market

This paper describes how to put together an innovative research design based on several contrasting perspectives and techniques, with the purpose of gaining new consumer insight and understanding in the school-lunch market in Norway.

Lunch Break

Breaking the rules and making new ones for Gaining Insights for Innovation in the School-Lunch Market

Jeanette BergquistOrkla Foods, Norway

Ole Petter NyhaugUnivero Fishnet, Norway


Orkla Foods represented by the Stabburet brand enjoys a solid market position in Norway and is considered among the very top and best-liked brands. Among their challenges for future growth are changing consumer preferences and new trends impacting the lunching habits of the population, and particularly school-aged youth. The lunch meal in Norway has always been closely linked to tradition, moral values, culture and national identity, and usually consists of...

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