Breaking the rules and making new ones for Gaining Insights for Innovation in the School-Lunch Market
Jeanette BergquistOrkla Foods, Norway
Ole Petter NyhaugUnivero Fishnet, Norway
Orkla Foods represented by the Stabburet brand enjoys a solid market position in Norway and is considered among the very top and best-liked brands. Among their challenges for future growth are changing consumer preferences and new trends impacting the lunching habits of the population, and particularly school-aged youth. The lunch meal in Norway has always been closely linked to tradition, moral values, culture and national identity, and usually consists of...