Introduction
This is a story about how research can create a spark that propels a company forward - a story about how to engage internal stakeholders in novel ways, and achieve impact as well as a culture change. The project we are basing this paper on is nothing special in terms of research methodology - so we are not talking about the brilliance of research design and execution on the following pages. Instead, we are casting our gaze on two areas in need of an energy infusion:
- Intensifying agency-client collaboration
- Invigorating client-side insight management
Our focus is on providing you,...