This is a story about how research can create a spark that propels a company forward - a story about how to engage internal stakeholders in novel ways, and achieve impact as well as a culture change. The project we are basing this paper on is nothing special in terms of research methodology - so we are not talking about the brilliance of research design and execution on the following pages. Instead, we are casting our gaze on two areas in need of an energy infusion:
- Intensifying agency-client collaboration
- Invigorating client-side insight management
Our focus is on providing you, the reader, with short, ready to use advice for everyday planning and management of research projects - we are talking about a creative reimagination of our roles and duties as client side and agency side insight specialists... and how shouting out loud and proactively winning people over for the work that we are doing is part of that role!