Joining the Dots to Join Hands Across the Globe: How market research is working to the benefit of Rwandan survivors
Introduction
The Road to Hell is paved with good intentions, so they say, and many anecdotes abound about misdirected attempts by the developed world to help the developing world, some apocryphal, some no doubt true.1 Thus, a key challenge for our world: how do we connect the decent intentions of those who to seek to help (and have the means to do so) with the realities of life on the ground? How do we ensure...