Integrating high-level (expanded conjoint) research to a portal company

With the growth of internet research, new opportunities arise. This paper deals with the case history of a portal company (, its creation of a research venue, and the use of that venue to facilitate high level research techniques (i.e.

Integrating High-Level (Expanded Conjoint) Research To A Portal Company

The case of

Howard Moskowitz President, Moskowitz Jacobs Inc. and i-Novation Inc., United States.Ruth Fehr Brand Manager, Moskowitz Jacobs Inc., United States.Alex Gofman...

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