Insights into the purchase decision process of low income customers in Central and Eastern Europe
Alexandra WrenUnilever, Czech Republic
Toméš Drtina and Naděžda OdlovéINCOMA Research, Czech Republic
THE CHANGING SHOPPING HABITS IN...
Insights into the purchase decision process of low income customers in Central and Eastern Europe
This paper describes research that has been carried out by INCOMA Research for Unilever Home and Personal Care division to increase understanding of low income consumers in Central and Eastern Europe.
