Innovative Marketing Technologies: How to drive engagement with the right audiences using AR and VR

Dörthe Jans

YouGov, a global data and analytics group, unveiled consumers' appetites for new technologies in the UK, Germany, France and the US to improve marketing effectiveness.

Introduction

The marketing world has seen many new technologies enter the market that were supposed to revolutionize the industry. The year of mobile had been predicted many times, but it took a while before it actually happened. This experience taught many marketers an important lesson. No matter how exciting a new technology or trend seems, the question of if and when it will hit the mass market must still be answered. Customer centric organizations now put the customer at the heart of everything they do and create value out of this knowledge.

GE's former CEO Jack Welch once said, "There...

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