How to make good dough. Revitalizing your product portfolio by understanding consumer needs
Sinéad Twomey and Pia de Wit
Although consumer insights had always been collected and annotated, UBF innovations were traditionally based on bakery technical research alone.
How to make good dough
Revitalizing your product portfolio by understanding consumer needs
Pia de WitUnilever Research & Development, Netherlands
Sinéad TwomeySKIM Analytical FMCG, Netherlands
INTRODUCTION
The ability to sow and reap cereals may well...
