How supplier-client collaboration makes Marketing Research better

Introduces the initiatives of Marketing Research 2.0 (MR2.0), a voluntary group of professionals who are either suppliers or clients in Japan's MR industry, and illustrates a case of successful collaboration between suppliers and clients in Japan.

Preface

Quality is always the primary issues in any industry, and the MR industry is no exception. It would be common that cost payers request quality improvement to deliverable providers in a one-way communication. In recent years in the Japan MR (Marketing

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