Hooked on shopping: Understanding what fuels the new daily online shopping habit

This paper shares findings from a study into online shopping behaviour, and argues that online retailers need to adapt their approaches and metrics to meet consumer needs.

Hooked on shopping: Understanding what fuels the new daily online shopping habit

Andrew Consky, Vicki Draper and Steve Payne

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Introduction: Shopping has changed

Consider the following objects:

  • Home
  • Sofa
  • TV
  • Bed
  • Toilet

These...

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