Hooked on shopping: Understanding what fuels the new daily online shopping habit
Andrew Consky, Vicki Draper and Steve Payne
This paper shares findings from a study into online shopping behaviour, and argues that online retailers need to adapt their approaches and metrics to meet consumer needs.
Hooked on shopping: Understanding what fuels the new daily online shopping habit
Andrew Consky, Vicki Draper and Steve Payne
View the presentation deck for this paper
Introduction: Shopping has changed
Consider the following objects:
These...
