From Big Data to Big Decisions
Introduction
Building the capabilities to capture, assess and analyze the overall health of a company's products and services, and the drivers behind it, are paramount for business success. Traditional research methods are too expensive and time-consuming to be the only method for gathering market insight. To remain relevant in our fast-paced, always on world, we as market researchers need to adapt or face a progressive path into irrelevance.
For many, the challenge lies with where to start. Research teams faced with constant demands of stakeholders and clients find it...