Expanding market research

Recent years have witnessed a myriad of developments and ideas in the field of Market Research: online research, market ethnography, renaissance of projective techniques, data and text mining, among others.

Expanding market research

Sergio Poblete OrtegaFeedback Comunicaciones S.A., Chile

INTRODUCTION

This paper explores the implications of Expanding Market Research and also examines what our clients can gain with this expansion as well as the possible realms...

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