Developing fragrances for developing markets – Strategy and case studies
Emmanuelle CostantinoGlobal Consumer Market Research, Givaudan, France
Thomas InglesantConsumer Market Research, Consumer Products, Givaudan, France
Maurizio VolpiMarketing & Consumer Market Research Fragrances, Givaudan, France
INTRODUCTION
Developing Markets (and notably the so called Bric: Brazil, russia, india, china) are clearly a key focus of fragrance development since they are becoming the powerhouses of the global beauty and home care markets. This is even more the case when we look at industry growth prediction. If we take the Fine Fragrance industry, for instance, we observe how Brazil is already...