Data integration and the future of market research

Provides guidance on how to start down the path of data integration and consider new techniques that power data to action within businesses.


For many years, we've been connecting data points, whether they were just longitudinal or generated by the same customers. Our traditional work methods, even outside of market research, have however limited the reach and effectiveness of joining the dots together; we've created and maintained isolated datasets in silos, we've worked with data across functions that aren't even aware of what each other has to hand, e.g. Finance, Marketing, IT or Insights team, and have struggled to power-up our data assets to become more meaningful and drive confident business decisions. Data strategists are now coming to our aid, to help...

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WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands