Combining qual and quant online - fast, cost-effective and actionable

Nino DeNicola and David P. Bradford

This paper discusses how an innovative use of the online bulletin board research tool allowed one moderator to conduct 142 individual Internet interviews over a three-day period.

Combining qual and quant online – fast, cost-effective and actionable

Nino DeNicolaDialogue Resource, Inc., United States

David P. BradfordInternational Sales and Marketing, Itracks International, Inc., United States

INTRODUCTION

The earliest applications...

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