Combining qual and quant online - fast, cost-effective and actionable
Nino DeNicola and David P. Bradford
This paper discusses how an innovative use of the online bulletin board research tool allowed one moderator to conduct 142 individual Internet interviews over a three-day period.
Combining qual and quant online – fast, cost-effective and actionable
Nino DeNicolaDialogue Resource, Inc., United States
David P. BradfordInternational Sales and Marketing, Itracks International, Inc., United States
The earliest applications...