Cognitive neuroscience, marketing and research - separating fact from fiction

This paper addresses what cognitive neuroscience really means for marketing and assesses the relevance of cognitive neuroscience techniques, like brain imaging, to marketing research.

Cognitive neuroscience, marketing and research – separating fact from fiction

Graham PageMillward Brown, United Kingdom

Jane E. RaymondSchool of Psychology, University of Wales, Bangor, United Kingdom

INTRODUCTION

Cognitive neuroscience seems to exert...