Circling the square – converting consumer insights into actionable recommendations
Crystal NathanThe Nielsen Company, Australia
Johanna CampbellFrucor Beverages, Danone, Australia
PREAMBLE
“My goal is simple. It is a complete understanding of...
Circling the square - converting consumer insights into actionable recommendations
This article aims to demonstrate the power of qualitative insights and how they can be converted into actionable recommendations.
