Introduction
"Consumers don't think how they feel. They don't say what they think and they don't do what they say." - David Ogilvy
It's said that 95% of all purchasing decisions are not made consciously. In other words, brands that evoke our emotions always win. BBC's Science of Engagement (SoE) research will reveal that to marketers there's actually no such thing as a bad emotion. SoE combines online survey with neuroscience techniques: Facial Coding and Implicit Response Testing, to reveal how consumers implicitly and explicitly engage with content marketing formats and the impact it has on the brands.
Building...