Benefits and challenges of multi-sourcing - understanding differences between sample sources

Olivier de Gaudemar

Multi-sourcing, or using multiple sample providers to recruit respondents into a single survey, is becoming a necessity for large research agencies and panel companies alike.

Benefits and challenges of multi-sourcing – understanding differences between sample sources

Olivier de GaudemarOTX, United States

PREFACE

Multi-sourcing, or using multiple sample providers to recruit respondents into a single survey, is becoming a...

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