Non-Consumer, Business-to-Business Research
Benchmarking on a Global Scale
A Case Study Illustrating Experiences and Implications of the Use of the Internet
Barry PageHead, International Human Resources Consultancy and Outsourcing Teams Arthur Andersen, United Kingdom. and Tamara WojtowiczPrimary Research Consultant Mercator Computer Systems, United Kingdom.
INTRODUCTION
Background of the Case Study
The Global Assignment Policy (GAP) Forum is a multi-lingual, international research project conducted via the World Wide Web. This business-to-business research questions multi-national organisations with regard to their policy for the management of employees on global assignments.
The objective behind the creation of the...