Barry Callebaut Strikes Gold with the Chocolate of the Future: How functional, emotional and sensory profiling speeds up chocolate innovation

Barry Callebaut, a cocoa producer and grinder, applied the Symphony of Senses Model to innovate in a consumer-centric manner in Belgium.

Preface

You've probably heard that organizations that are leaders in being insight-driven report far higher levels of consumer engagement and market growth than their laggard counterparts. However, it can be hard to turn an organization when they've n

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