ESOMAR Congress 2008: From the impact of social demands on brands to meeting the needs of urban consumers

In this article, WARC Online's James Aitchison and Geoffrey Precourt discuss the main findings of the first day of the ESOMAR Congress 2008, held in Montreal.

ESOMAR Congress 2008: From the impact of social demands on brands to meeting the needs of urban consumers

James Aitchison and Geoffrey Precourt, of WARC Online, discover how brands can take advantage of societal change and how Philips and Henkel use...

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