ESOMAR Congress 2006

Roderick White, Peter Mouncey and James Aitchison

Roderick White (editor of Admap), Peter Mouncey (editor of the International Journal of Market Research) and James Aitchison (editor of WARC.com) reported on the daily proceedings of the ESOMAR Congress 2006, held in London, 18-20 September 2006.

ESOMAR Congress 2006

Roderick White

Peter Mouncey

James Aitchison

THE OPENING MORNING: INNOVATION, PREDICTION AND SEGMENTATION

Innovation and Creativity – We Think Therefore ...

Autumn sunshine greeted a registered attendance of more than 1000 delegates...

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