Eskinol: Gandang naturally fresh (naturally fresh beauty)

Meg Perez

Eskinol, the facial skincare brand, drove awareness for its new product and increased market share in the Philippines.

Campaign details

Brand: EskinolBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: Twitter PhilippinesCountry: PhilippinesIndustries: Skincare, sun protectionMedia channels: Online video, Social mediaBudget: Up to 500k

Executive summary

Eskinol is known to be the pioneer of Facial Care in the Philippines and has been a trusted brand since its market launch in 1945. Though it remains as the market leader among deep cleansers today, Eskinol has been greatly challenged by a changing landscape and its evolving consumers. The brand has lost shares to previously smaller brands...

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