Eskinol: Be the star

Meg Perez

Facial care brand, Eskinol, launched the Philippines' first-ever branded online celebrity search to gain the attention of a Gen Z audience.

Campaign details

Brand: EskinolBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: ABS-CBN CorporationCountry: PhilippinesIndustries: Skin care, sun protectionMedia channels: Competitions & contests, Livestreaming, Mobile & apps, Social mediaBudget: Up to 500k

Executive summary

Eskinol is known to be the pioneer of Facial Care in the Philippines and has been a trusted brand since its market launch in 1945. Though it remains as the market leader among deep cleansers today, Eskinol has been greatly challenged by a changing landscape and its evolving consumers. The brand has...

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