eResearch: New Dogs, Old Tricks?
Paul Hennebry Director of Market Management, chello broadband n.v., The Netherlands. andSteve Barlow Research Manager, chello broadband n.v., The Netherlands.
THE EVOLUTION OF INTERNET BASED RESEARCH
There can be little argument regarding the astounding growth of the Internet in a number of the world's consumer economies. Comparisons with the historical growth of 'traditional' media bear witness to this fact and show clearly that, compared with previously observed growth in the consumer consumption of print, radio and TV, the burgeoning adoption of the Internet is a real phenomenon, not illusory.
However, although...