Equity Bank: Don't clip their wings

Kenyan bank Equity Bank created a scholarship programme to drive social and economic growth by helping lower-income youth achieve their potential.

Campaign details

Brand: Equity BankBrand owner: Equity Group HoldingsEntrant company: Ogilvy Africa KenyaIdea creation: Ogilvy Africa KenyaPR: Ogilvy Africa KenyaMarket: KenyaSector: BanksMedia channels:Radio & audio, Television, Word of mouth, influencers...