EPIC, The Irish Emigration Museum: A small museum taking on big stereotypes

EPIC, an Irish emigration museum, launched a campaign in Ireland to carve out a unique space for itself in the Irish tourism industry.

Museums, attractions, libraries
Irish Republic
Ladder and tools
1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike
4 - Brand Builder
5 - Commercial Triumph

Campaign details

Brand: EPIC, The Irish Emigration MuseumBrand owner: EPIC, The Irish Emigration MuseumEntrant company: The Public House, DublinMedia: Epic, The Irish Emigration Museum, DublinPR: Epic, The Irish Emigration Museum, DublinMarket: IrelandSector:...

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