Enterprise Rent-A-Car Co.: Pick Enterprise. We'll Pick You Up campaign

"Would you care for any more doughnuts? And is there anything else we can do for you?" In a 1996 Sales & Marketing Management article Craig Palubiak attributed much of the success of St.

Enterprise Rent-A-Car Co.: Pick Enterprise. We'll Pick You Up campaign

William Baue

Overview

"Would you care for any more doughnuts? And is there anything else we can do for you?" In a 1996 Sales & Marketing Managementarticle Craig...