Enhancing Business simulations through Advertising And Promotion Programs

The author, from St Francis College NY, describes how business simulation programmes (for teaching business management and decision-taking) have been improved so that they now can provide both a more sensitive and realistic model of the real world.

Enhancing Business Simulations Through Advertising and Promotion Programs

The role of business simulations as an advanced learning tool

John Flanagan St. Francis College, NY

ROLE OF BUSINESS SIMULATIONS AS AN ADVANCED LEARNING TOOL

Most business executives...