Enhancing Advertising’s Effectiveness And Relevance Through A Greater Understanding Of Consumer And Channel Connectivity

Tonya Deniz and Robert R. Shullman

Discusses 'engagement' and how it can be measured in magazines. Mass media has lost its power to connect with consumers as it used to.

Enhancing Advertising's Effectiveness And Relevance Through A Greater Understanding Of Consumer And Channel Connectivity

Tonya DenizGlobal Director of Research & Consumer Insights MediaCom Worldwide

Robert R. ShullmanSVP Monroe Mendelsohn Research

There...

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