Enhanced TV/DVRs An Industry Call To Action
Brad Simmons Unilever
Those who've had recent meetings with me know the embarrassing truth. I'm turning into one of those boors who ramble on about how their new DVR has changed the way they view TV. Many claim it's changed their lives! My case is not so extreme yet. It's true, my TV viewing is up significantly, the majority of it is time shifted, and worst of all, I only rarely view commercials (at least at normal speed).
Yes it's true, I've joined...