Enhanced TV/DVRs - an industry call to action

Brad Simmons

The growth of new technology (DVR, TiVo) is increasingly changing TV viewing habits. Among users, most TV is now time-shifted, and commercials rarely viewed, at least at normal speed.

Enhanced TV/DVRs An Industry Call To Action

Brad Simmons Unilever

Those who've had recent meetings with me know the embarrassing truth. I'm turning into one of those boors who ramble on about how their new DVR has changed the way they view TV. Many...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today