Effective marketing content is content that appeals to human psychology. After all, marketers’ messages have to be attractive – and memorable – for brands to make their voices heard in the overcrowded marketplace that exists today.
The application of psychological principles to a business context is an emerging field known as ‘neuroeconomics’ – the bridging of neuroscience, psychology, and economics. Marketers have always known that their content has to appeal to the human brain, but the codifying of these practices into scientifically-backed principles is a fairly recent phenomenon which is beginning to shake up the way we build marketing content....
